Back to case studies
SEO & Conversion
Law Firm Growth Engine
A city-by-city SEO content system covering the whole state, improved high-intent pages, and clean tracking so every lead was measurable.
The Challenge
The firm had a dated website that wasn't showing up for searches in the cities they served. Potential clients were finding competitors first. On top of that, there was no tracking in place — nobody knew how leads were coming in or which pages were working.
What I Built
- A structured city-by-city content system targeting every major market in the state
- Rewrote and optimized the firm's highest-intent service pages for both search and conversion
- Added LocalBusiness schema and internal linking across all new pages
- Set up GA4 tracking for form submissions and click-to-call so every lead was measurable
Results
Statewide search coverage
Tracking live from day one
Higher-intent page conversions
Let's talk.
Tell me about your business and what's slowing it down. I'll give you an honest take on what to fix first, whether that's marketing, bookkeeping or a tool built for the job.
Get in touch