Approved to sell on Amazon, after two rejections
A two-person manufacturer wanted to sell on Amazon and didn't know where to start. Amazon rejected the account twice, with letters that named no cause. I traced each rejection to the rule behind it, and the account is now approved and active.
The Challenge
Amazon compares a business's name, address and documents character for character against its tax and banking records before it approves anything, and its rejection letters say almost nothing. The owners had set Amazon aside years earlier over the fees. So the first job was working out what was actually true about the business, before anything got written.
What I Did
- Traced each rejection to the rule behind it, including a requirement, buried in a separate email, that the document proving who runs the company be issued within the last 180 days
- Wrote a letter of authorization for both owners to sign on the day, the one document whose date they could control
- Caught a two-character name mismatch before anyone signed, by having the owner read his account details back to me
- Settled the company's legal name and address against source documents, so every platform sees exactly the same details
- Worked out the real fees at their sales volume, and a pricing change worth about $8 a unit
- Ran live competitor research, which contradicted advice I'd given earlier, so I corrected it in writing before any listing copy was written
- Turned the setup steps into an illustrated guide the owners keep, so they can add products later without paying me to sit on a call
Results
The product listing is the next step. More about this kind of work: marketing and websites.
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